1. Analysis
Goal: Identify the real performance problem and align on outcomes.

Discover

• Identify the business problem driving the request

• Clarify audience, constraints, and success metrics

• Surface gaps, risks, and misalignment

Question

• Ask focused questions on scope, impact, SMEs, and timelines

• Challenge assumptions and redirect solution-first requests

• Separate actual performance needs from perceived needs

Align

• Define clear goals, deliverables, and success measures

• Confirm roles, responsibilities, and scope

• Finalize a validated problem statement to guide design

2. Design
Goal: Turn the problem into a clear, practical learning solution.

Structure

• Create outline, storyboard, or learning map

• Define flow, key interactions, and assessments

• Validate structure before building

Design

• Write scripts, scenarios, and content

• Select visuals and layouts that support understanding

• Build interactions aligned to real tasks and cognitive load

Validate

• Check flow, clarity, and logic

• Review accessibility, UX, and platform constraints

• Prepare clean, stakeholder-ready design artifacts

3. Iteration
Goal: Improve effectiveness and drive better performance outcomes.

Collect

• Gather stakeholder and learner feedback

• Identify confusion points, errors, and UX friction

• Review data or observations where available

Refine

• Prioritize updates (accuracy → clarity → usability → polish)

• Simplify content and strengthen instructional impact

• Revise scripts, visuals, interactions, and pacing

Elevate

• Re-test flow and usability

• Confirm alignment to goals and performance outcomes

• Finalize a clean, high-quality learning experience